Berghaus was looking into building a solution based on a early research done with local adventures. The question they asked was "How can we help adventures dreams becoming reality?" The answer: ... It begins with a first step
During our discovery sessions we understood our types of adventures. What they all had in common was the need to achieve something greater. The Adventure List was born to enable people with or without experience achieving and 'crossing' adventures from their list.
Featured adventures were carefully suggested by a team of professionals, whilst users could share their own adventures to inspire another person. At the end of each trip, users were invited to share their adventure moments on social networks by creating a self generating video clip.
The Adventure List helped growing an online community of like minded adventures creating amazing new possibilities for future brand engagement.
Follow the community at http://community.berghaus.com/expeditions/
Creative Direction: Nick Lockington
Art Direction/ UX/ Design: Carlos Franco
Design: Silvia Bertolissi
Copyright© 2014 Berghaus Limited.