The International Antarctic Expedition is aiming to raise awareness of the year 2041 - the point at which the politicians could start to amend the international treaty which protects Antarctica from drilling and mining.
Its organisers say the territorial claims made by numerous countries for Antarctica, although not legally recognised, do not bode well for the prospect of the continent maintaining its unique neutral status.
To raise awareness about the expedition led by polar explorer Robert Swan, Sky News design team developed an app that broadcasted the daily routine of those explorers on a mission to save Antarctica.
The design consisted of a ten day wheel that presented viewers with the main challenges faced to preserve the area, information about the continent, the team and the zones already claimed by rich nations.
The project increased significantly the numbers of views during the days the app was live and generated a good social buzz on twitter.