Sky Products Development had been requested to ideate a new way to add value and drive up sales to pub landlords subscribed to Sky Sports.
Our team helped Product Development creating and testing a second screen experience prototype dubbed "Match Buddy".
Stages of engagement
Anytime - The user accesses the app to digest news, setup bets and invite friends to the next football match at the pub of their choice.
On the way to the pub - Users could remind their friends about the match and setup further predictions.
During the match - The users played-along football pub quizzes, banter and predict scores. Costumers also benefited of pub discounts and the winner received cash prizes, tickets and in-venue spot prizes.
A prototype version of the app and its second screen experience was tested and measured in two pubs within London and Newcastle.
Pub Challenge, The final version of the app was redesigned and released by Monterosa.co.uk in partnership with Sky Sports.