Imano Agency (now Ness-SES) was approached by TennisTV partners with the challenge to update and revitalize the TennisTV experience to better engage their audience and increase enthusiasm among a younger generation fans.
We worked in partnership with PERFORM to create a seamless experience for our tennis fans regardless of what/when devices were accessed.
One of our team's biggest challenges was to reinvent the way fans experienced content, providing them with live stats, games info, players ranking etc., right at their fingertips on desktop, tablet or phones.
On times of world tours several games were shown daily, sometimes in parallel. We designed experiences that allowed users to watch up to four games at the same time whilst being able to schedule, peak or switch to other matches on a blink of an eye.
The apps toke challenging five months to completion and testing and the suite was very well received by clients and fans.
Creative Direction: Nick Lockington
Art Direction/UX: Carlos Franco
Design: Jessica Chodosh & Ceri Preston