Sky News was one of the news channels that provided the biggest coverage for the 2012 US president elections. There were entire teams of producers dedicated to the development of the elections.
To create a solid base of followers the we designed an app that immersed users into a full experience where they could learn, keep up to date state-by-state and create discussions over social networks such as twitter.
The application was a big success amongst viewers and went on to influence the TV graphics on prime time news.
Art Direction/Design: Calos Franco
Design: James Mitchell